Modern startups are evolving and are not shy to invest in marketing to grow exponentially. Businesses are working hard to create goal-oriented marketing campaigns everywhere from Search Engine Result Pages to social media.
However, with declining users’ attention, tech products are struggling to engage users well enough to improve retention rates. And the rising competition is making it even harder to survive.
Marketers are struggling to improve ROI and the cost of marketing at times exceeds the profit in a financial year. The complaint rate in the genre is at its peak with Tech industries like SaaS Clouds and Health Tech.
The products are not easy to comprehend and it gets struggling for marketers to create a sales funnel that not only convenience users but also makes sure the users trust the brand and can comprehend it as a part of their routine.
The complications in marketing felt like there was no end to these complaints but tech giants and creative startups came up with a brilliant solution. They focused on creating a sales funnel that improves their product understanding among potential users, leading to them being chosen exclusively whenever a user needs one of the solutions they offer.
The best example was set by Amazon as AWS Academy. AWS Academy is a huge collection of recorded and live sessions training all users to use AWS products efficiently.
The academy targeted enterprises and startups and made sure to reach universities, making them the most preferred cloud platforms with a brilliant rapport in the market.
This didn’t demotivate the startups at all and they struck back even harder by being creative and focusing on playing with the visual psychology.
Unlike tech giants, SaaS and HealthTech Marketers started incorporating animated Explainers with great storytelling and a bit of humor.
The uniqueness and creativity in Animated Explainer videos helped improve virality, leading to a budget-friendly outreach. The improved outreach with the ease of cognition improved engagement on a scale that led to enhancement of conversion rate.
Multiple startups have become unicorns by making sure to integrate videos into marketing plans and with SaaS and Health Tech Marketing the number is even higher. Improved comprehension, Better Trust, and Enhanced Shareability make videos one of the most effective tools that can revolutionize SaaS and HealthTech Marketing.
