How iGaming has evolved in recent years
The global iGaming industry is increasingly emerging from the underground and legalizing in many markets. The shift towards legality has marked significant growth for companies in this sector, including both operational networks and providers of new gaming content, payment services, and more. Naturally, the industry has also become more technologically advanced in recent years. The emergence of professional iGaming solution provider has become relevant in the iGaming sphere. Nearly all serious companies now emphasize the development of the tech component in their business growth strategy.
The Dominance Of Mobile Gaming
Fewer users are opting for computers to engage in online gaming. This realization is widespread among operators, prompting services to adapt to smartphones and mobile traffic. Websites are becoming faster and lighter, with the design specifically tailored for smartphone or tablet screens.
In the current and upcoming years, a new approach will involve banners and creatives tailored for IoT devices, small smartwatch screens, and large smart TV screens. In the long run, creative content can be expected to cater to any screen as long as there is a display and internet connectivity.
Casino players seek instant thrills. This is evident in the demand for crash games like Aviator and JetX. The inclination towards rapid results extends beyond online casinos to betting. Therefore, online betting will actively evolve, offering opportunities for bets not just during events but also during specific situations within those events, rounds, halves, or periods.
AI is yet to replace humans
People still harbor doubts about AI and algorithms because they cannot fully analyze their actions. Neural networks remain opaque to players, raising questions. Hence, live games with real dealers will be particularly relevant next year. Based on the experience of the past year, cryptocurrency owners show the greatest interest in live casinos. Organizing live games involves high requirements for dealer payment, creating suitable streaming conditions, and establishing a stable connection with players.
In the gambling direction, three main security-related trends can be identified:
- Handling Personal Data. Legislation in this industry is becoming more demanding, with most countries introducing equivalents of GDPR. Data leaks incur substantial penalties for operators.
- Combating Fraud. This involves addressing the flow of funding to gambling projects and analyzing the integrity of services.
- Social Protection. Preventing the emergence of gambling addiction among visitors and other specific activities. The gambling sphere will strive for social protection of users and demonstrate transparency in its operations to both regulators in the jurisdictions where companies operate and regular visitors.
Social responsibility and a focus on security will be used as competitive advantages. To promote campaigns in this sphere, it’s essential not only to consider trends but also to have specific resources for operations. Typically, this includes accounts that either allow for campaign traffic scaling or serve as an additional profile in case of a ban.Copy textCopy HTML