Over the past few years, we’ve seen a real shift in marketing. Businesses are investing more of their time and budget on digital marketing than ever before, and this is for many reasons. It allows for greater control as you have access to audience insights and can use what you’ve learned for precise targeting. You also have the potential to reach a greater audience and can scale up campaigns quickly and easily. However, this is too much of a simplistic view. Digital marketing encompasses various channels such as PPC, SEO, social media marketing, SMS, email marketing and so much more. Each has its merits, unique features and deserves a strategy of its own. To help you get started, we’ve shared some tips below from a digital marketing agency in Hertfordshire.
- Don’t Sleep on Analytics Data
Knowledge is power and the more that you learn about your target audience, the better you will be at marketing to them. Ad campaigns aren’t cheap, and so aren’t any other channels really when you think about the manpower needed to keep them afloat. You will want to optimise your efforts and tailor everything that you do for maximum ROI. To do that we recommend gathering as much data as possible. Whether that be through surveys or analytics data. Google Analytics is good if you want an overview of the kind of users your site attracts. You can use this to make informed decisions about how to structure your site or set up PPC campaigns. Similar tools are available on social media and will give you an insight into your demographics, like where they are from, when they are most active and their age. Don’t neglect these tools – they are there for a reason!
2. Live By a Schedule
Our next piece of advice is to utilise scheduling tools if you aren’t already. They are responsible for putting out content (whether that be email or social media) at the right time and to your specific instruction. This allows you to work ahead of time as you can plan weeks or months in advance, be efficient and ensure that your platforms continue to grow even when you have to divert your attention. Two tools that we’d recommend are “Hootsuite” for social media management and “Mailchimp” for email marketing.
3. Re-target Where You Can
Not everyone that you will reach will convert and that’s a fact. In marketing you will have heard of the rule of 7 – It takes 7 attempts for a potential customer to take action. That’s 7 occasions where they will need to be presented with your message. A great way to do this is to set up retargeting ads. This will target those same individuals who previously visited your site and displayed a level of interest towards your products/service.
4. Don’t Just Create Content for Content’s Sake
While it’s important to put out content and get your business out there, it’s also important that you don’t just create content for content’s sake as it will just be a wasted exercise. It must be relevant and useful to your audience. That way you’ll generate interest, interaction and get shares that boost your profile. This all comes back to knowing your audience.
5. Be Patient with Your Efforts
Our last piece of advice is to not give up. It will take time, but the results will come. It’s deceiving to think that just because digital marketing offers potential, you will achieve online success overnight. With consistency and these 5 tips, you will surely see progress and the sales start to trickle in.