Gurugram, India – As conscious consumerism reshapes the fashion industry, BEOM, the Gurugram-based fashion startup, is proudly leading the change with its newly launched organic cotton cord set for women. Blending sustainability with sophistication, BEOM’s latest collection caters to the modern woman who values both style and environmental responsibility.
Eco-Conscious Fashion Meets Everyday Elegance
BEOM’s organic cotton cord sets for women are thoughtfully designed for individuals seeking cleaner, greener wardrobe options without sacrificing comfort or design. These co-ord sets feature breathable, ethically sourced organic cotton that is kind to the skin and the planet. With minimalistic cuts, soft textures, and timeless silhouettes, these sets effortlessly bridge the gap between sustainable fashion and daily wear.
Ideal for brunch outings, relaxed workdays, or weekend errands, this collection adds mindful charm to any wardrobe.
Designed, Dyed, and Delivered—All In-House
At the heart of BEOM’s sustainable innovation is its vertically integrated production facility in Gurugram. With over 80 full-time skilled tailors and complete in-house control—from fabric selection and pattern making to dyeing and packaging—the brand ensures its organic cotton cord sets meet stringent quality and ethical standards.
BEOM’s in-house capabilities also allow for small-batch production, ensuring less waste and better oversight at every stage of the design and manufacturing process.
Neutral Tones, Versatile Fits
BEOM’s organic collection features earthy tones like sand beige, olive green, soft rose, and chalk white—colors inspired by nature’s palette. The silhouettes remain relaxed yet flattering: think button-down shirts with elastic-waist trousers, sleeveless tunics with tapered pants, and oversized tops paired with shorts—all consciously created for versatile styling.
Each organic cotton cord set for women is machine-washable, travel-friendly, and made to last through seasons of wear.
For the Modern Minimalist
The collection speaks to BEOM’s core audience: Gen Z and Millennial women who demand transparency, comfort, and purpose from their fashion choices. Every garment is designed with real life in mind—functional yet fashionable, tailored yet breathable.
Shot entirely in-house, BEOM’s lookbooks capture the earthy essence of the collection, further reinforcing the brand’s commitment to visual consistency and creative direction.
Vision Rooted in Responsibility
Under the leadership of Rishabh Tiwari, a marketing veteran with over 11 years of industry experience, and Rahul Kumar, head of operations and B2B relations, BEOM is evolving beyond trend-driven design. The introduction of the organic cotton cord set for women aligns with the brand’s long-term goal of pioneering responsible fashion without compromising on innovation or wearability.
Together, the leadership team is laying the foundation for a future where fashion is as thoughtful as it is trendsetting.
Sustainable Style for the Conscious Generation
With the launch of its organic cotton line, BEOM invites women to embrace mindful fashion—where beauty meets integrity. The organic cotton cord set for women is more than just a co-ord—it’s a lifestyle statement that reflects the evolving values of today’s fashion-forward consumers.
About BEOM
BEOM is a women’s fashion startup headquartered in Gurugram, India. Known for its specialization in high-quality cordsets, BEOM takes pride in its fully in-house operations—from tailoring and design to content production. With a growing catalog that now includes organic cotton cord sets alongside signature offerings like white, black, and summer co-ords, BEOM is setting new standards in sustainable style.
Website: www.beom.in
Marketplaces: Myntra, Flipkart, Amazon
Contact: Rahul Kumar – [email protected]
