Modern social media girls today focus on girls empowerment and how to positively encourage the young ones. Businesses that understand this matter well have been smartly doing campaigns focusing on women roles, whether in personal lives or in professional settings. Social media influencers have also embraced this concept, leading to them working together with several industrial names to encourage women about ‘girl power’.
If you are one of those companies or businesses that try to do the same, no need to fret. It’s a good thing that there are some campaign ideas to empower and encourage women, and they can be done through various ways. You can do it through social media or through offline methods.
Campaign Video Launch
You must have strong, independent, and tough women in your business. Some of them may hold very crucial roles. Why not celebrate them? You can launch a campaign video featuring these powerful women. They can share their experience; not only the good ones, but also the bad ones.
From their journeys and stories, we can learn about their strength and resilience. Girls and women out there can learn about how to deal with challenges and obstacles. They can also learn that success doesn’t have to come from physical strength, but also from a resilient mind and positive ‘you can do it’ attitude.
One of the biggest benefits of featuring these strong women from your work is to showcase that they are real. They aren’t celebrities in a made-believe world that doesn’t exist. Their stories can inspire other people out there because they are real. Moreover, the greatest perk of having this kind of campaign is to show the world of your support for women cause and encouragement. Wouldn’t it be great if your brand can be synonymous with women empowerment and girl power concept?
Favorite Bundle Creation
If you are one of those businesses trying to appeal to women’s target market, why don’t you create a special bundle of their favorite stuff? Not only they will appreciate it, but this action can help with your marketing efforts. Not all brands can think about having women’s special favorite bundle, so you can make yourself stand out amongst the rest.
If you are one of those social media influencers or activists, working together with brands that support women empowerment can really give you a unique advantageous edge. You can help promote favorite bundle specialty, or even have a giveaway event for your followers. It helps with your social media presence, ratings, and followers. But the biggest perk is the opportunity to work together with those brands. It’s a win-win solution for both you and the brand.
Empower Businesses (that Is Women Owned)
You can work together with women owned businesses. Not only do you support and empower them, but you definitely make your business different from the others. You can create campaign video showcasing their business – and also the female person behind it. You can create different postings with different owner on a daily basis as the highlight. Each post can include each of their stories, their business, and why they matter.
If you are ready to elevate your marketing campaign to a higher level, you can even host a discussion panel. It can be done online or offline. It can be a good way to attract people’s attention.
As a business, this give back action can be a good way to draw people’s attention, especially from your target market. Not only you can do good ‘charity’ work, but people can see your action as something positive and generous. If you want to get positive feedback and reputation, such a thing can help.
Moreover, kindness is free. Being able to do something for others can really make you feel good. Giving back to the community can be done in various ways. You can offer freebies. You can donate a portion of the sales to charities. You can offer discounts for girls or women. The ways are limitless, if you are smart and creative.
Social media influencers can also follow suit. As one of the social media girls, you can work together with the brands and spread out the news. You can have a giveaway event. You can pick your (female) followers and reward them for their achievements.
Promoting girl support and empowerment can be done in various ways and through different channels. As long as you are witty, smart, and super creative, the sky is literally the limit. Embrace this concept and figure it out how you can make it work, so your message can be heard.