Managing advertising budgets isn’t just about buying traffic. It’s about financial control, analyzing performance, and minimizing unnecessary expenses. When it comes to Google Ads payments, virtual cards have become a go-to tool for media buyers and marketers. They make budget planning easier, ensure transparent spending, and help you avoid unpleasant surprises related to payments. Let’s explore how to choose the right card and what practical aspects you should consider.
Practical tips for choosing a card
Choosing the right card isn’t just about functionality — it’s also about trust. Several services are trusted by professionals, including PSTNET, Abcard, and Yeezypay. When evaluating a card, pay attention to its terms, customer support, payment processing speed, and reliability.
Before committing to a card, do a quick test. Start a new campaign with a minimal budget and try paying through the selected service. This will help you gauge payment speed, compatibility with Google Ads, and uncover any hidden fees.
- PSTNET
PSTNET offers virtual cards designed specifically for media buyers, tailored to work seamlessly with ad platforms. The service provides specialized cards for Google Ads and universal credit cards for ad payments across platforms.
Key benefits include no transaction fees, free funds withdrawals, and hassle-free operations with blocked or frozen cards. Other useful features include a BIN checker for card validation.
Parameters:
- BINs: 25+ trusted BINs from U.S. and European banks
- Payment systems: Visa/Mastercard
- Cashback: 3%
- Top-up methods: 18 cryptocurrencies (BTC, USDT TRC20, ERC20, etc.), SWIFT/SEPA transfers, and Visa/Mastercard payments
- Team tools: Budget limits, task distribution, and role assignment
- Analytics tools: Financial reports
- Registration: Takes just 1 minute via Apple ID, Google, Telegram, WhatsApp, or email
- Support: 24/7 assistance via Telegram, WhatsApp, or live chat
For those managing larger budgets, PSTNET’s Private Program offers significant perks:
- 3% cashback on ad spending
- Up to 100 free card issuances per month
- Reduced top-up fees (3%)
- Abcard
Abcard.io, also known as AnyBill, is a financial service offering virtual cards for ad payments. Its dedicated Google Ads cards can be issued in unlimited numbers, though each requires a minimum deposit of $500.
Abcard boasts zero transaction fees and a 4.5% top-up fee.
Parameters:
- BINs: 5 trusted BINs from banks in the U.S., UK, and Europe
- Payment systems: Visa/Mastercard/UnionPay
- Cashback: None
- Top-up options: USDT (TRC20, ERC20)
- Team tools: Limit-setting functionality
- Analytics tools: Transaction history
- Registration: A 10-minute process, including account verification via Telegram bot
- Support: 24/7 website chat support
- Yeezypay
Yeezypay provides virtual cards with Visa, Mastercard, and UnionPay support for ad account payments. These cards are versatile and compatible with Google Ads.
There are no transaction or withdrawal fees, with top-up fees starting at 3%. Card issuance costs $2, but factoring in minimum deposits and fees, one card effectively costs 107 USDT.
Parameters:
- BINs: 5 BINs from U.S. and European banks
- Payment systems: Visa/Mastercard/UnionPay
- Cashback: None
- Top-up methods: USDT TRC20
- Team tools: Under development
- Analytics tools: Reports available via Telegram bot
- Registration: 1 minute via Telegram bot
- Support: 24/7 Telegram support
Life hacks for using virtual cards
- Set limits to save budget
Google Ads can sometimes charge more than expected, especially during traffic spikes or currency fluctuations. To avoid overspending, set strict limits on your virtual cards—ideally 10-15% above your average daily spend to prevent campaign disruptions during peak days.
- Use separate cards for testing
When launching new campaigns or testing ideas, don’t mix these expenses with your main budget. Create a separate virtual card for testing to simplify analysis and quickly identify which tests yield results.
- Monitor transactions regularly
Google might occasionally charge multiple times for the same activity, especially during payment system errors. Set up automatic notifications for every card transaction to quickly detect duplicate charges and resolve them with Google Ads support.
- Optimize currency exchange fees
For campaigns in different countries, pay attention to currency conversion rates. Some virtual cards allow direct top-ups in the required currency, avoiding double conversion fees.
- Segment budgets by team
If you’re managing a large team, assign each buyer their own card. This simplifies expense tracking and prevents confusion. Predefine spending limits for each team member or group for better control.
Paying for Google Ads is always a balancing act between efficiency and security. Virtual cards offer solutions for budget control, risk management, and workflow convenience. Whether you choose PSTNET, Abcard, or Yeezypay, make your decision wisely. Test the cards, analyze the results, and implement these strategies to reduce costs and make your ad management as smooth as possible.