There are many benefits of hotel channel management software. Some of these benefits are immediately obvious, such as keeping booking and guest information organized. Others are less obvious, but just as important.
Understanding these benefits can help you weigh your options when it comes to channel management software. By making the most informed software choice, you also make the most of your investment.
Organizing Information from Multiple Platforms
These days, hotels and resorts partner with many platforms for booking. These platforms – also referred to as channels – include things like booking websites, mobile apps, and more. Consumers may have favorite or preferred booking platforms, and no two customers will have the same process when it comes to choosing, booking, and paying for their room.
That is one of the biggest reasons why channel management software is so important. This software offers an intuitive system that makes gathering and organizing booking information from all these platforms into a single place easy. This way, hotel staff at every level can easily provide better service to customers by accessing that information quickly and effectively.
Better Online Presence – and More Bookings!
Ask any business professional what the most important factor in modern business success is and they will tell you that a good online presence is crucial. Advertisements and social media footprints are important but having a way for customers to buy your products with a few clicks is key.
Hotel Channel Management Software offers exactly this. Because you can easily manage listings on multiple platforms, your company can be present wherever potential customers are already looking for accommodation. By having listings waiting in those places for your customers, you meet them where they are – a boon for your business since it requires almost no work on the part of your staff!
This does more than just increase brand recognition and make your company more visible. It also increases bookings, as the easier it is for your customers to book with you, the more likely it is that they will do so.
Updates on Occupancy in Real-Time
In days gone by, it was easy for a hotel to overbook or double book. This was especially true when online and third-party booking first came into common practice. A booking would be made on a website, but not be properly noted at the hotel itself. That hotel would then rent the same room out to someone else, causing a serious complication when both patrons arrived expecting the room they paid for.
Thankfully, this is no longer an issue with effective channel management. No matter how many ways you offer customers to book with your hotel, you can always ensure that bookings are properly noted. With constant, real-time updates on the availability of your properties, your staff will never wonder how many rooms are available.
A Cleaner, Healthier Hotel
You already know that cleaning a large property like a hotel or resort can be difficult. Even with a large staff, coordinating that staff and ensuring that proper cleaning is done on schedule is one of the most complex operations of hotel management.
With the real-time updates available through today’s hotel management software, your staff will have fewer worries about missing a room when cleaning. You can easily create an effective cleaning schedule for your entire property, assigning tasks so that no member of your staff is overworked, and no room is overlooked.
Keep Tabs on Staff, Keep Labor Costs Low
Just as the information offered by management software can help you create cleaning schedules, it can also help you staff your hotel properly. This means that the number of guests you have or expect at any time can be used to ensure adequate staffing. Never worry that you don’t have enough employees on-site – and never deal with inflated labor costs due to having too many on the clock, either!
Better Guest Experience
Perhaps most importantly, good hotel management software makes the guest experience better. How? By making it easier for hotel management to gather and organize customer information and automatically create profiles populated with this data, customers can be better served. Services can be tailored to individual or family preferences, needs, and more. This makes offering special deals and discounts easier and more likely to result in repeat bookings.
There are so many reasons to put hotel Channel Management Software to work at your property. Talk to your software provider today to learn more about how these benefits can be harnessed to give your business its best year yet!
