Businesses find working with email marketing templates to be much more effective in their email marketing campaigns. It saves their time, helps them have a consistent tone of voice, personalizes the outreach, and much more.
According to HubSpot, email marketing templates have helped 20% of marketers increase their email engagement.
Email templates help you to:
- Save time
- Achieve consistency
- Personalize
- Increase customer engagement
- Monitor the performance of your email campaigns
Email templates have many benefits for all parties involved. They are very customizable and can be used for various reasons. It also makes reflecting and maintaining your brand’s personality considerably easier.
This blog covers everything brands should know about email templates and how to leverage them for maximum growth.
Tips for Creating Eye-Catching and Engaging Email Marketing Templates
Some tips and tricks can help you create eye-catching and engaging email templates.
- Keep it simple and clean
It is very easy to get sidetracked and design a template with too much going on when you actually set out to create a purely functional design.
If an email template has too much information, your prospects might need clarification about the next step.
Your goal with email marketing templates is to attract more prospects and lead them to the sales funnel. A cluttered email template can make them run in the opposite direction.
A limited color palette, ample whitespace, and a straightforward layout help you keep the template simple.
2. Attention-grabbing headlines
Most people check emails for meaningful and valuable communication.
As a brand that values customers’ time, you must hook your readers into reading the content.
Attention-grabbing headlines are clear, concise, and compelling.
Steer away from clickbait headlines, as they can create mistrust in clients, decreasing their experience.
Consider the value you are actually providing in the email and write the title accordingly so that the readers know exactly what they are getting from the content.
3. Choose an apt email-layout
An email layout is the skeleton of the design. It lets you decide how and where the text, images, and videos will be in an email.
The layout determines the overall appearance of the email.
- Newsletters
- Announcements
- Press Release
- Promotion and Sales
- Feedback and Reviews
Based on this, the layout can be single-column, multiple columns or a hybrid-column format.
The layout can be complex if you use a hybrid column. So make sure not to compromise on the ultimate user experience.
A single-column layout is better suited for mobile users. Hence, choose one depending on the type of email campaign you are going to send.
4. Design for specific user devices
According to a survey, responsive email templates can boost click rates by 15%.
It is best to keep your audience and the concerned demographics in mind while designing your email template. To make it more impressive, the majority of the people prefer email template design professionals or consultants.
The type of devices that your audience uses is vital to consider here.
Today, the number of mobile users is significantly large. So designing a responsive email template that will still be functional on a mobile or tablet screen can make the cut.
These little details really stand out to users.
5. Optimize CTA buttons to boost conversions
Providing a functional and attractive CTA button can help your email campaigns go a long way.
Depending on the number of CTA buttons, you will have to design your emails to be single or multiple columns.
Testing the layouts before hitting send can help you ensure that your customers can actually click on the CTA buttons.
Showcase the CTA button in a location that is easily accessible and attracts the maximum amount of attention.
You can achieve more with it by adding an alt text to your CTA. Many email users block images, so an alt text can help them understand the CTA without going through the unblocking process.
6. A/B Testing for higher returns
Optimizing email marketing efforts and then continuously testing and refining email campaigns helps you increase the ROI from the campaigns.
Important metrics such as open rates, click-through rates, and conversions can be gathered by A/B testing.
It helps you test what subject lines, emails, CTAs, and send times work best for your audience. When considering how to implement an email template design, consider A/B testing to attain maximum returns..
The Best Tools and Resources for Creating Stunning Email Marketing Templates
There are various tools and resources that will help you create engaging and high-return-filled email marketing templates.
You can find several such resources online, but they all should have the following:
- A drag-and-drop editor
- Ready-made templates
- Advanced newsletter elements
- Organized templates
Following are some of the widely used resources that have these features.
HubSpot-
HubSpot is an all-in-one email builder and campaign management software.
It provides many free services and is extremely easy to use. It helps marketers execute several email template design projects that generate high returns in no time.
HubSpot email templates are convenient to use and execute and have a high ROI.
HubSpot helps store all CRM-related data in one place, Meaning users can measure and track all data from their marketing efforts.
HubSpot email templates help users achieve a variety of design options and also automate these processes to increase team efficiency and performance.
2. Mailchimp-
Mailchimp is one of the most popular email template builders available. Mailchimp has one of the most extensive pre-made template libraries, consisting of over 100 ready-made designs.
Mailchimp’s email template builder allows you to edit elements directly from the content block. It also lets users automate their email marketing campaigns.
In addition, with MailChimp, you can build online forms that help your prospects sign up for your newsletter.
3. Stripo-
Stripo has a vast library of pre-designed email templates. The drag-and-drop feature helps users create responsive email templates. The software also provides an email testing tool that previews how the email will look in an actual inbox.
It is easy to use for someone with less coding knowledge and can be integrated with several other tools.
4. Moosend-
If you are looking for an affordable email template builder to help you automate your campaigns, say hello to Moosend.
It allows users to create responsive and attractive options of email template design, has many interactive features like countdown timers, and lets users create custom templates.
Automating email marketing campaigns is a game changer for many businesses, saving time and effort.
In addition to these features, this software has a landing page builder, subscription forms, email list segmentation, reporting and analytics features, and integrations.
5. Brevo (Formerly SendinBlue)-
Bravo is one of the most common free email marketing tools. They offer both email and SMS marketing options.
Regarding ease of use, Brevo is considered very user-friendly, and the editor allows users to drag and drop elements and duplicate blocks to save time.
Bravo is one of the few apps that lets users use conditional content, allowing them to display more relevant information.
The conditional content also allows users to target their audience better. With the added functionality of SMS marketing, Brevo is a software you can consider for email template design.
Elevate Your Email Marketing Strategy with Professionally Designed Templates
Email marketing is becoming one of the most commonly used forms of communication between brands and customers.
An optimized email marketing template makes it easy for brands to maintain their communication channels consistently.
Designing an email marketing template from scratch each time consumes time and effort. By optimizing an email template, brands can boost engagement and increase awareness.