LED Walls are dynamic devices used for several purposes, e.g. to broadcast advertising or communicate important information to a wide audience. They can be installed anywhere, and controlled either remotely or on-site.
Defining LED Walls
A LED Wall is an advertising screen composed of multiple panels capable of reproducing moving images, videos and other types of visual content. It can be up to a hundred square metres in size and can easily be adapted to any environment without loss of brightness. For its operation, this giant screen uses LEDs that emit light and form the pixels, which in turn compose the images.
How to choose a LED Wall
To choose the most suitable LED wall for your business, you need to consider multiple factors:
- Quality: it is recommended to opt for displays with an optimal quality and durability, such as Macropix screens;
- Indoor or outdoor use: LED walls can be suited for outdoor or indoor applications, depending on its characteristics. While outdoor models are generally brighter, and obviously can withstand the weather, indoor models, despite being very resistant, are not able to prevent water infiltration;
- Pixel pitch: with this term we refer to the distance between the pixels: the smaller this value (and thus the narrower the pixels are between each other), the sharper the image will be. In general, it is preferable to go for LED screen models with a pixel pitch between 1.99 mm and 10 mm for outdoor, and between 1.2 mm and 3.9 mm for outdoor;
- LED technology: LEDs can be SMD or DIP. In the first case, the LEDs are cylindrical and have a hemispherical dome to optimise light intensity. DIP technology involves three separate RGB LEDs (red, green, blue) arranged in a triangle to generate colours. This method is used in large outdoor installations. SMD technology, on the other hand, employs three small RGB diodes within a square capsule, ensuring high resolution and sharp images at close distances;
- Management and Programming: another aspect to be considered is how to manage the programming of the ledwall. With on-site programming, it is possible to use either a USB stick or a cable, while with remote programming, all that is needed is special software to be installed on the PC and an internet connection.
Advantages of LED Walls
LED walls have multiple advantages. In the first place, they allow different types of content to be presented, according to tailor-made sequences. This feature makes it possible to set different types of advertising, promotional or informative messages to be broadcast at specific times, thus offering targeted and effective communication. Differently from billboards that are static, LED walls are constantly updated and allow content to be changed in real time or according to the time of day. Another important advantage of these tools is the possibility of attracting the public’s attention immediately, because dynamic messages have a greater impact thanks to their intense and bright colours. Brightness is also an important feature to ensure visibility from a distance, even in bright light or at night.
Where to use LED Walls
LED screens can be used in different contexts. In fact, as already mentioned, they are not only tools for advertising. They also allow crucial information (such as traffic conditions or weather forecasts) to be displayed in busy places, such as stations, airports, etc. LED walls are also used in the artistic field, offering creative possibilities for visual installations. Furthermore, at large events such as concerts, theatre performances and sports matches, LED screens allow spectators located far from the stage or playing field to fully enjoy the experience, offering a clear and detailed view of the events going on.