Digital technologies play a key role in the business environment. One of these technologies is screen recording, which has become a powerful tool on Mac for increasing productivity, training staff, creating content, and solving many business problems. Let’s figure out why screen recording on Mac is not just a convenient feature, but a real necessity for business.
How can a business use screen recording on Mac?
Creating training materials
Modern companies actively use video instructions to train employees. Screen recording on Mac allows you to create detailed guides explaining how to work with software, perform workflows, or comply with company standards. This reduces the workload of the HR department, increases the effectiveness of training, and allows new employees to adapt faster.
Improving customer support
Screen recording helps companies clearly explain complex processes to customers. For example, tech support can record step-by-step video instructions explaining solutions to common problems. This reduces response times, increases customer satisfaction, and reduces the burden on the support team.
Product demos and marketing
Screen recording on Mac allows you to create demo videos that show off software features, new functionality, or walkthroughs on how to use a product. This increases conversions: according to Wyzowl, 87% of users are convinced to buy after watching a video.
Hosting webinars and meetings
Many companies use screen recording to save online meetings, webinars, and presentations. This is especially useful for remote teams and international companies, as it allows participants to review important points and share recordings with colleagues who were unable to attend.
Analyzing and optimizing workflows
Managers and analysts can record employees’ screens as they perform tasks to study process efficiency. This helps identify bottlenecks, optimize work procedures, and improve team productivity.
Why is Mac screen recording a must for business?
- Improved communication efficiency
According to Forbes, 65% of people are visual learners, meaning they perceive information better through video. Using screen recordings makes it easier to explain complex tasks, reduces training time, and minimizes errors.
- Save time and resources
Screen recording allow you reduce the number repetitive explanations and briefings. For example, instead of spending time individually explaining a process to each new employee, you can simply send a recorded instruction.
- Simplify remote work
In a remote work environment, screen recording has become an indispensable tool. It allows you to record presentations, training materials, and reports, which greatly simplifies the exchange of information in distributed teams.
- Increased customer trust
Companies that provide visual video instructions and demonstrations are perceived as more professional and trustworthy. According to a study, 58% of users prefer visual content when making purchasing decisions.
How to record your screen on Mac?
If your business isn’t using this tool yet, it’s easy to get started. macOS already has handy screen recording tools built in:
- Shift + Command + 5 — opens the screen recording toolbar, where you can select the recording area, turn on or off the sound, and specify the saving settings.
- QuickTime Player — allows you to record your screen with additional settings, including recording from an external microphone.
You can also use third-party apps like Movavi Screen Recorder, that not only explains how to record screen on mac in its blog (which is absolutely gorgeous for novice users), but also provides editing and annotation features.
Wrap up!
Screen recording on Mac is not just a convenient feature, but a powerful tool for business. It helps train employees, improve customer support, create quality content, and optimize workflows. By investing in screen recordings, companies gain a competitive advantage, increase efficiency, and improve customer interactions. If you’re not using this tool yet, now is the time to implement it into your business!
