Learn how smart packaging solves common challenges of beauty brands. Explore how display boxes and tuck boxes can be made smart.
The race to look beautiful in the current times is alot. With everyone struggling to mimic the influencers, cosmetic brands are also under pressure to give their best. They not only make an effort to create quality products that last long but also make stunning packaging to allure the buyers. With so much on the plate, they need innovative solutions. Smart packaging including custom makeup packaging boxes solves the problem of the brands. This blog will shed light on some of the common challenges that cosmetic companies face on a daily basis.
What is Smart Packaging?
Smart packaging refers to the type of boxes that include technology. Brands add innovative elements to the boxes, making them look attention-grabbing for all tech lovers. They incorporate elements such as QR codes, augmented reality, and NFC tags into the packaging. This smart approach builds a solid connection between the consumers and the brand. Moreover, it uplifts the brand’s reputation in the industry and makes it well-known among customers who are still blank about the existence of the brand.
How Smart Packaging Solves Beauty Brand Issues?
This section will discuss some of the challenges that beauty brands encounter. Moreover, it will explore how smart packaging helps companies overcome these issues in time and uplift their brand impression.
1. Handles Counterfeit
One of the leading ways smart packaging solves issues is counterfeiting. Brands often fear that their items might get replaced during delivery. Fake beauty products can even cause harm to the consumer’s skin, which will loosen their trust in the brand. Smart packaging fills this gap with the help of NFC tags. Brands and buyers both can track the status of their parcel during transport. Companies can ensure that their products are genuine and not copied. The NFC tags can be set with a password which can only be accessed by the customer. Brands can set the password under certain conditions to prevent the custom makeup packaging boxes from getting replaced or lost.
2. Boost Supply Chain
Another way is that smart packaging boosts the supply chain management of the brand. Managing inventory and ensuring timely delivery is surely a hurdle for the brands, Smart packaging solves this problem with the help of RFID (Radio Frequency Identification) feature. This feature allows the brands to keep an eye on the packaging in real-time. This will also save them from overstocking, understocking, or even loss of goods. With real-time tracking, you can control the risk of damage and send the packaging in time to the retailers. This is important for brands that have a shorter lifespan such as creams or serums.
3. Increase Product Life
Beauty brands worry about the quality of their products. They make sure to dispatch fresh batches of their items to the retailers so that the buyers can use them in their best condition. However, often it is difficult for them to maintain their shelf life. Beauty products such as creams, serums, and foundations are sensitive items that must be kept safe from environmental factors. This includes exposure to light, heat, and humidity.
Smart packaging removes this fear with the addition of sensors on the makeup packaging boxes. The sensors can detect a slight change in temperature or monitor humidity levels. If items like serums are exposed to unfriendly environmental situations that could affect the quality, then the sensor will alert the buyer or the brand right away.
Moreover, the sensors can adjust the products’s usage recommendation and how much should be taken out to keep them fresh and new. Also, smart packaging can be made resealable or tamper-proof to prevent any germs from entering. This is an ideal choice for items such as masks or powders.
4. Build Transparency
Smart packaging gives the brands a golden chance to build transparency. In the current times, people have grown to be more concerned about the products they use. They want to know what how beauty items are made, to be aware of any potential harm to their skin. Customers wish to learn about the hygiene conditions, ingredients used, and source info. Lack of transparency can lead the buyers to mistrust and become skeptical of the brand.
Smart packaging addresses this problem by providing detailed information about the nitty and gritty of the beauty product. With the use of QR codes, it offers smooth access to all the info, clearing every doubt of the customers.
Upon sacking from smartphones, they can learn about the ingredients used, the benefits of the item, and from where it was sourced. Some brands even use smart packaging to display their sustainability efforts such as cruelty-free materials. Also, they present the usage of smart inks which change according to the outside temperature, pressure, or moisture. Brands can create trust among consumers with smart packaging to increase their customer retention.
5. Enhance Experience
Customers look for experiences and love surprises that give them a memorable shopping moment. Smart packaging can turn on their craving with the addition of Augmented Reality (AR). Brands like Dior use Skin Analyzer to check the radiance, brightness, plumpness, or hydration level of the skin. Customers can scan their skin using their cameras to know what type of beauty products will be suitable for them.
Moreover, L’Oreal uses AR technology, allowing customers to virtually try on the makeup items before making a purchase. They can see if a certain lipstick shade suits them or not. This creates a unique experience for the buyers, making them curious to know about the brand. This entices the buyers to come back for more, turning them into loyal customers for a longer time.
Wrap Up
This blog has discussed how smart packaging solves common challenges for beauty brands. Are you looking for a trustworthy packaging company to make smart packaging for you? Contact Packaging Mania to get custom makeup packaging boxes at an affordable rate. We also offer Jewelry boxes in wholesle.