There isn’t a more well-known name in the YouTube and beauty industries than Jeffree Star. When he joined the streaming service in 2013, the cosmetics vlogger and former singer’s popularity rose dramatically. Using his online celebrity, he has built a multimillion-dollar enterprise.
The most popular user on MySpace in 2006, Jeffree launched his debut studio album a few years later and was signed to the same record company as Lady Gaga. He currently has over 15 million YouTube subscribers alone. But Jeffree didn’t become well-known until he introduced Jeffree Star Cosmetics in 2014.
A brief intro of Jeffree Star:
Jeffree Star is an American businessman and former singer. He is primarily recognized as a makeup artist. He is Jeffree Star Cosmetics’ creator. Jeffree Star’s birth date is November 15, 1985, and he was brought up in Orange County, California.
He started experimenting with his mother’s cosmetics when he was a small child and eventually persuaded her to let him wear them to school. Star graduated in 2002 from Pacifica High School in Garden Grove, California.
He shifted to Los Angeles and changed his legal name to “Jeffree Star” a few months later. He began doing part-time jobs in cosmetics, modelling, and music to support himself. Star recalls that he would enter Hollywood clubs with a fraud ID so that he could work as a makeup artist for celebrities.
What is Jeffree Star’s net worth?
According to Wislay, Jeffree Star’s net worth is $200 million! He earned every single penny on his own, without smudging his lipstick.
Jeffree Star-An Internet Sensation
Jeffree Star was only sometimes famous for his makeup. In 2006, he became well-known on MySpace and began a short musical career. With arched pink eyebrows and black-smeared eyeshadow—a perfect blend of grunge and glitter—his brand had a certain shock value.
His unusual appearance, which defied gender norms of attractiveness, contributed to his distinctive personality. Even though he worked for MAC, it wasn’t until much later, after the launch of his makeup line and his YouTube promotional videos, that he started to direct his material toward makeup. His channel swiftly grew to include lessons, reviews, and lifestyle vlogs. It currently has over 14 million followers.
In a society where the Internet governs everything, Star acts as a model for a change in how the cosmetics business operates. Star created his company from the unique vantage point that cosmetics advertising is now primarily consumed through videos or internet campaigns.
Star’s business is primarily an online retailer, demonstrating how dependent the brand is on the power of the Internet. The majority of Star’s items are purchased online. However, it has shown to be a highly effective tool so far.
When did Jeffree Star start Youtube?
His YouTube channel, “JeffreeStar”, was created in 2006. Over $15.9 million have subscribed to Jeffree’s YouTube channel since it launched. Using his reputation, he has found several businesses, including Jeffree Star Cosmetics.
Shane Dawson is one of the notable influencers with whom he has worked. He now keeps his eight Pomeranians on an 80-acre yak ranch in Wyoming.
Jeffree Star Cosmetics
Since he was 13 years old, Jeffree has had a cosmetics obsession. He used to replicate looks from fashion magazine advertisements and steal his mother’s eye makeup. With the aid of his old friend Kat Von D, he ultimately started his own cosmetics company, Jeffree Star Cosmetics, in 2014, and it swiftly gained popularity.
According to Forbes, his cosmetics line sells products worth above $100 million per annum. Jeffree worked behind makeup counters at companies like MAC Cosmetics and provided glam for celebrities, photo sessions, and weddings before launching his beauty company.
FAQs
What was Jeffree Star’s source of income?
It turns out that this Beauty Killer is a deadly businessperson as well. Here’s how he increased his net worth to $200 million:
- Beauty Influencer
- YouTube Channel
- Jeffree Star Cosmetics
- Singing Career
- Clothing Line
- Branding Deals
What is the name of Jeffree Star’s makeup line?
The YouTube star used the title Jeffree Star Cosmetics for his cosmetics brand. The Gloss, Velour Lip Scrub, and Magic Star Concealer are just a few of the renowned goods the company offers.
What other businesses does Jeffree Star own?
Many people would classify Jeffree Star as a serial entrepreneur. In addition to Jeffree Star Cosmetics, he owns:
- Jeffree Star Pet
- Jeffree Star Skin
- Killer Merch
- Star Yak Ranch
- Star Lounge
Who is Jeffree Star’s boyfriend?
In brighter news, Jeffree and Nathan Schwandt have been together for four years and counting. Nathan was a “straight” man until he met Jeffree on Instagram. Nathan has supported Jeffree through losing his dog Diamond, his numerous disputes, and the rift in his adoptive mother’s relationship.
Final thoughts:
To develop a product that blurs the distinction between a commodity and a celebrity, Jeffree Star is an ideal example of a new generation of beauty brands that combines influencer personality with social media recognition.
It will be amazing to observe how the emergence of social media will continue to change the customs of the cosmetics sector in the years ahead. This new marketing strategy has surged in popularity in recent years. Star also disproves the notion that social media influencers are nothing more than a fad with their hard work, persistence, and tenacity in the face of adversity.
