If you’re hoping to dive into the lucrative world of branded apps, you’re far from alone. With six billion worldwide smartphone users downloading billions of apps, it’s no wonder the market is flooded with new and inventive options designed to catch the eye.
In that sea of options, it’s crucial for your app to stand out!
Coming up with a catchy and memorable app name can draw attention in a crowded app store, helping to boost your visibility. Of course, figuring out what to name an app is often harder than it sounds. Let’s take a look at some helpful tips for mobile app naming.
Consider Your Purpose
People are more likely to download an app when there’s no confusion about its functionality. That’s why many of the best apps make it easy to guess what the app’s core features will be, even for users who have never come across the app before.
Evernote, for example, is a seamless way to take notes across devices. WeChat is an app for messaging. Clarity and creativity can go a long way!
Keep It Short
Simple and concise names are easier to remember, which can be key if you’re hoping to spread the news of your app via word-of-mouth recommendations. You should also keep in mind that most major app stores have a character limit: Google Play’s is 50 characters while the Apple App Store’s is 30 characters.
Optimize It
If you’ve already gone through mobile app pen testing and you always use the best practices for SEO on your website, you’re probably familiar with the power of optimization. It’s not just about creating the perfect name, product, or website; you also need it to be effective.
Keyword research can help with this. What phrases does your target audience search for? What words might help them find your app?
You’ll also want to do your homework on the competition. Are your competitors using action words as an app title, or do they choose serious or obvious descriptors? What are the industry trends for the types of apps your audience would use?
Try an App Name Generator
Sure, it might not seem like the most creative approach, but an app name generator can help create a jumping-off point as you brainstorm. Most of these online tools are free. All you’ll need to do is type in a few keywords related to your app to get started.
Be Unique
Creative puns, wordplay, and meaningful verbs can be great, but don’t forget to be unique! Check for duplicate names in the app store, and consider trying something different from your competitors when it feels right. A one-of-a-kind name can help you stand out from the crowd.
Launch With the Right App Name
With countless new apps vying for attention every day, it’s important to find a memorable and unique app name for your project. Though landing on the right name can take time and effort, the tips above can help you brainstorm some creative ideas for your app!
Looking for more tech tips and tricks? Check out our other articles to get additional advice.
