Cyber Monday – in our opinion, it’s up there above Black Friday and perhaps even Tuna Tuesday as the best shopping day of the year. This is where you can get all the best prices for the best products on the market, and the year 2023 was the most exciting yet.
According to recent statistics, sales on Cyber Monday – and the weekend prior – topped $10 billion, and most of them were dominated by electronics. Although Cyber Monday actually refers to anything e-commerce-related, shoppers really seemed to take it literally this year. This was the day to pick up the gadget you really wanted and had finally become affordable.
With this in mind, what were the tech devices that captured the most interest and why? Let’s take a look.
iPhone 15
iPhone 15 has already blown all of our expectations out of the water, but its sales surged even further during Cyber Monday. In the UK, the handset saw a massive reduction of… wait for it… £20! Okay, yeah, sure, it wasn’t a massive reduction. But it certainly got the consumers excited, as it dominated interest during the Cyber Monday period.
Xbox Series S
The gaming sector really embraced Cyber Monday this year. In the iGaming scene, casino machines with the highest payout percentage were offering even more to players, with BetMGM even offering £60 in site credit. In the console gaming scene, Sony were offering 25% off the next-gen Playstation 5, and the price for the Xbox Series S came to below £200 in the UK. No matter whether they played slot games on their phone or AAA games on their console, gamers everywhere were being treated.
Apple AirPods Pro
Another win for Apple, out of every headphone deal on Cyber Monday, it was the AirPods that generated the most buzz. During this period, the AirPods Pro fell down to a very palatable price of £249, which made it one of the best deals of the year for top-tier in-ear headphones. It was still a lot to fork out, but with the unparalleled noise-isolation and innovative transparency mode, consumers only needed that little extra incentive to make the leap.
LG 55-Inch B3 OLED TV
Yeah, you might stream Netflix on your PC and play games on your iPhone, but people out there still want TVs, darnit! This was evident by the hubbub generated by LG’s tasty offering, cutting down the infamous 2023 OLED TV to just £1,200. For those looking for a truly immersive viewing or gaming experience, this television is nigh-on unbeatable, and with prices originally starting at £1,799, this was a deal that was too good to miss.
Google Workspace
It wasn’t just consumers that benefitted from Cyber Monday, but businesses as well. One of the top deals in the B2B space was Google Workspace, which offers companies everything from productivity tools to advanced security – and 2TB of cloud storage thrown into the mix too. During the Cyber Monday sale, it was possible to get 12% off your plan, which led multiple businesses to take advantage. It now has over 14 million customers, and that number is only expected to grow as more deals like this become available.
GoPro
Ever since YouTube became a thing, people have fallen in love with vlogs and video content. That’s why GoPro’s valuation continues to shoot up, as everyone wants to make their YouTube or Instagram channel just that little bit more professional. On Cyber Monday, the company made it possible for consumers to trade in their camera and save 10% on their GoPro order, as well as guarantee a free delivery.
Apple MacBook Pro
We started this thing with Apple, so we’re going to end it with Apple! Once again, this deal was not huge, having dropped the price of the M3 Pro from £2,099 to £1,949, but just taking that £150 off the price tag was enough to get people talking. And rightly so. This is one of the best and fastest laptops on the market, geared to both advanced users and laid-back creatives, and the fact it was dropped down to under £2,000 at all was worth getting excited about. While some will be saying that the Asus Zenbook 14 and the Dell XPS 15 offered better deals, we can’t help thinking this was the best value for money.
Treat Yourself When You Can You might be thinking: darn, I’ve missed out on all these deals! But don’t fret, because some of these deals – among others – are still going. Also, by the time you’re reading this, if the deals are all done, at least you now know what to take advantage of the next time Cyber Monday comes around. This is the best day of the year – again, except perhaps Tuna Tuesday – to get what you really want for a lower price, so make sure you take advantage!